Changing the Conversation about Disability

Accessible Tourism is about creating experiences that everyone can enjoy together. Those experiences have to be inclusive so that they can be shared equally. Tourism is about the journey not just the destination and that journey starts with the planning and ends with the shared memories that often last a lifetime.

This great video from the Rick Hansen Foundation in Canada showcases that the key to inclusion is changing the mindset towards people with a disability and creating a set of equal experiences.

The Rick Hansen Foundation works to break down these barriers by changing attitudes, creating accessible spaces and inspiring an inclusive society.

We need to change how we think and talk about accessibility and inclusion in order to break down barriers for the one billion people in the world who have a disability.


Accessibility isn't just for people who use wheelchairs -- it's also for those with mobility challenges, temporary injuries and parents using strollers. Accessibility is for everyone.

Inclusion isn't just about tolerating differences -- it's about making sure our attitudes don't limit the potential of other people. Everyone deserves an equal chance to be included.

How TravAbility Can Help

About TravAbility

TravAbility was founded in 2007 by Bill Forrester.

Our mission is to be agents of change; to inspire people who have never traveled before to do so, and to inspire others to do more. To encourage all cultures of the world to see disability as an integral part of life, and to provide the motivation and tools to the tourism industry to allow them to create accessible environments that enable inclusion in an economically sustainable way.

We offer a range of services to tourism operators and Destination Marketing Boards to enable them to take advantage of the growing Accessible Tourism market. Our core approach is program oriented focusing on the product and service needs of people with a disability an developing a culture of innovation to attract this highly profitable and rapidly growing market:

  • Development of Access Statements
  • Product, service and program development
  • Development of 'Soft Infrastructure' policies and procedures
  • Staff and Management Training
  • Marketing Services and Toolkits
  • Access information kits
  • Industry Presentations and Conference Keynotes and Capacity Building Workshops
  • Property Audits and Universal Design planning
  • Self Audit Tools
  • National/State/Regional Park Guides and Trail Maps
  • Diversity and Inclusion Strategy development
  • Disability Action Plans
  • New Project planning and Development
  • Stock Imagery through PhotoAbility
  • Accommodation listings through TravAbility Properties

For more information on how you can make your business more attractive to the traveler with a disability contact Bill.


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